Library

Complexity: A Very Short Introduction by John H. Holland

The importance of complexity is well-captured by Hawking's comment: "Complexity is the science of the 21st century". From the movement of flocks of birds to the Internet, environmental sustainability, and market regulation, the study and understanding of complex non-linear systems has become highly influential over the last 30 years.In this Very Short Introduction, one of the leading figures in the field, John Holland, introduces the key elements and conceptual framework of complexity. From complex physical systems such as fluid flow and the difficulties of predicting weather, to complex adaptive systems such as the highly diverse and interdependent ecosystems of rainforests, he combines simple, well-known examples -- Adam Smith's pin factory, Darwin's comet orchid, and Simon's 'watchmaker' -- with an account of the approaches, involving agents and urn models, taken by complexity theory. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable....

The Essentials of Computer Organization and Architecture by Linda Null

Updated and revised with the latest data in the field, The Essentials of Computer Organization and Architecture, Third Edition is a comprehensive resource that addresses all of the necessary organization and architecture topics, yet is appropriate for the one-term course. This best-selling text correlates to the 2008 ACM-IEEE Computer Science Curriculum update and exposes readers to the inner workings of a modern digital computer through an integrated presentation of fundamental concepts and principles. The authors present real-world examples and focus on practical applications, thus encouraging students to develop a "big picture" understanding of how essential organization and architecture concepts are applied in the world of computing....

Cosciousness: A Very Short Introduction by Susan Blackmore

Consciousness, "the last great mystery for science," remains a hot topic. How can a physical brain create our experience of the world? What creates our identity? Do we really have free will? Could consciousness itself be an illusion? Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, whilst also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable....

The Art of Computer Programming by Donald Knuth , Donald John Fuller

Countless readers have spoken about the profound personal influence of Knuth’s work. Scientists have marveled at the beauty and elegance of his analysis, while ordinary programmers have successfully applied his “cookbook” solutions to their day-to-day problems. All have admired Knuth for the breadth, clarity, accuracy, and good humor found in his books.I can’t begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have poured over them in cars, restaurants, at work, at home… and even at a Little League game when my son wasn’t in the line-up.—Charles Long Primarily written as a reference, some people have nevertheless found it possible and interesting to read each volume from beginning to end. A programmer in China even compared the experience to reading a poem.If you think you’re a really good programmer… read [Knuth’s] Art of Computer Programming… You should definitely send me a résumé if you can read the whole thing.—Bill Gates Whatever your background, if you need to do any serious computer programming, you will find your own good reason to make each volume in this series a readily accessible part of your scholarly or professional library.It’s always a pleasure when a problem is hard enough that you have to get the Knuths off the shelf. I find that merely opening one has a very useful terrorizing effect on computers.—Jonathan Laventhol In describing the new fourth volume, one reviewer listed the qualities that distinguish all of Knuth’s work.[In sum:] detailed coverage of the basics, illustrated with well-chosen examples; occasional forays into more esoteric topics and problems at the frontiers of research; impeccable writing peppered with occasional bits of humor; extensive collections of exercises, all with solutions or helpful hints; a careful attention to history; implementations of many of the algorithms in his classic step-by-step form.— Frank RuskeyThese four books comprise what easily could be the most important set of information on any serious programmer’s bookshelf....

Confucianism: A Very Short Introduction by Daniel K. Gardner

To understand China, it is essential to understand Confucianism. First formulated in the sixth century BCE, the teachings of Confucius would come to dominate Chinese society, politics, economics, and ethics. In this Very Short Introduction, Daniel K. Gardner explores the major philosophical ideas of the Confucian tradition, showing their profound impact on state ideology and imperial government, the civil service examination system, domestic life, and social relations over the course of twenty-six centuries. Gardner focuses on two of the Sage's most crucial philosophical problems-what makes for a good person, and what constitutes good government-and demonstrates the enduring significance of these questions today.This volume shows the influence of the Sage's teachings over the course of Chinese history--on state ideology, the civil service examination system, imperial government, the family, and social relations--and the fate of Confucianism in China in the nineteenth and twentieth centuries, as China developed alongside a modernizing West and Japan. Some Chinese intellectuals attempted to reform the Confucian tradition to address new needs; others argued for jettisoning it altogether in favor of Western ideas and technology; still others condemned it angrily, arguing that Confucius and his legacies were responsible for China's feudal, ''backward'' conditions in the twentieth century and launching campaigns to eradicate its influences. Yet Chinese continue to turn to the teachings of Confucianism for guidance in their daily lives.In addition to a survey of the philosophy and history of Confucianism, Gardner offers an examination of the resurgence of Confucianism in China today, and explores what such a revival means for the Chinese government and the Chinese people. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable....

The Cambridge Guide to English Usage by Pam Peters

The Cambridge Guide to English Usage is an A-Z reference book, giving an up-to-date account of the debatable issues of English usage and written style. Its advice draws on a wealth of recent research and data from very large corpora of American and British English - illuminating their many divergences and also points of convergence on which international English can be based. The book comprises more than 4000 points of word meaning, spelling, grammar and punctuation, and larger issues of inclusive language, and effective writing and argument. It also provides guidance on grammatical terminology, and covers topics in electronic communication and the internet. The discussion notes the major dictionaries, grammars and usage books in the USA, UK, Canada and Australia, allowing readers to calibrate their own practices as required. CGEU is descriptive rather than prescriptive, but offers a principled basis for implementing progressive or more conservative decisions on usage....

The Computer: A Very Short Introduction by Darrel Ince

What is the basic nature of the modern computer? How does it work? How has it been possible to squeeze so much power into increasingly smaller machines? What will the next generations of computers look like? In this Very Short Introduction, Darrel Ince looks at the basic concepts behind all computers, the changes in hardware and software that allowed computers to become so small and commonplace, the challenges produced by the computer revolution--especially whole new modes of cyber crime and security issues, the Internet and the advent of "cloud computing," and the promise of whole new horizons opening up with quantum computing and computing using DNA....

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions by Robin Birn

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct....

Corporate Social Responsibility: A Very Short Introduction by Jeremy Moon

Corporate social responsibility has been defined as "the responsibility of enterprises for their impacts on society." Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and examines how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable....

Systems Analysis and Design by Kenneth Kendall

Directed primarily toward students taking an course in undergraduate systems analysis and design, this text also provides practical content to current and aspiring industry professionals .Kendall and Kendall’s Systems Analysis and Design, 9e, is a human-centered book that concisely presents the latest systems development methods, tools, and techniques in an engaging and easy-to-understand manner....